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E-pollution and Data Math


Social networking, cloud computing, big-data analytics and mobile communications have collectively led to increasing demands for shared data storage and high-speed data connectivity. Data centres for Internet providers are the backbone of the digital age. The account for more than 3 percent of the world’s electricity consumption and 3 percent of the global carbon footprint, similar to that of the aviation industry.

There is a perception that the Internet is in the Cloud. However, the cloud is not a cloud at all. The Cloud is an infrastructure of buildings, cables and machinery. It’s on the ground and it’s under the oceans. It isn’t floating in the sky. It’s right here on Earth.

As data traffic rises with the number of Internet users, Internet of Things (IoT) technologies, and machine-to-machine traffic, so does energy consumption. The Internet is a huge part of global energy consumption. There has to be an effort made to monitor and reduce our usage in a sustainable way.


Are there apps in your cellular settings that you can turn off? Does your phone have a data saver option? Is it necessary to get the latest phone upgrade? Think of the waste that occurs when a new version becomes available.

Understand your usage:

Ask the family to get their phones and do this exercise together. Through your device’s settings check data usage for your family’s 5 top apps.

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